The Wildwoods is a popular New Jersey beach vacation destination that’s been a tradition for thousands of families over generations. Wishing to strengthen a family-friendly positioning, the Wildwoods decided to adjust its tagline from “As Wild As You Want To Be” to eliminate any suggestion of wild behavior.
Informed by learnings from research with visitors and non-visitors to the Wildwoods, a key insight served as a platform for the ongoing campaign. Families on vacation want options for different types of activities for each member of the family according to their interests. Bottom line, people want to enjoy a vacation in their own way.
Fuseideas executed a new tagline that not only avoided the connotations of wildness while continuing to support the brand pillars of having numerous choices and options for all generations when you visit the Wildwoods – “Your Vacation, Your Way”