San Francisco International Airport

Concessions

  • Brand Strategy / Creative
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The Challenge

Harness the power of San Francisco and one of the busiest airports in the country to tell a complete, unified brand story. That means working with airlines who have their own brands, working with multiple destinations with their own personalities, and helping travelers get to know the airport like the back of their hands.

The Solution

Create the SFO world for all the other stuff to live in. We used intuitive UX, smart content planning, and leading-edge design to tell the true story of an innovative, welcoming, convenient airline hub. Each airline partnership fed into the bigger story of SFO, each new amenity, shop opening, or restaurant renovation became an opportunity to show why SFO is the perfect choice for travelers coming to, or going from, the West Coast.