WITH A HISTORIC PAST AND A TROUBLED PRESENT, NORFOLK STATE WASN’T GOING DOWN WITHOUT A FIGHT.
Help a prominent college that has seen its share of setbacks regain its vital role in Norfolk and the Southeastern/Tidewater region of Virginia. We needed to break away from the technical fouls and bounce back on enrollment fast.
Fight the battle on multiple fronts. At the same time, we were developing a new brand, we were helping NSU handle the enrollment drops and negative press with a refreshing campaign that kept NSU in the news and in primetime. From weekly press releases, to university signage, to branded TV spots aired during the NCAA Final Four, we drove enrollment and improved perception through humanizing a historic institution in gave the school a quick comeback before the new brand rolled out.
Focus on the future. That’s what prospective students and NSU share, and that common ground drove the strategy and allowed us to foster meaningful relationships with potential students and showcase both past and present in an exciting way.