From lead generation to big brand thinking:Empowering a local women’s gym to become a Boston heavyweight.
Learn how to juggle. For Healthworks, we needed to prioritize lead generation in the short-term while developing and awareness and brand campaign that changed women’s perceptions of their clubs in the Boston market.
Start small and then go big. With hyper-targeted promotions, search, site optimization, and smart digital and OOH media placements, we were able to drive leads while preparing for a bigger brand launch. The data we collected from the lead gen—combined with an illuminating discovery—drove our thinking for the brand, providing real-time insights that helped craft the work. That led to a powerful campaign that had legs outside the gym—and served to empower women city-wide.
Lead Gen EffortsLeads increased by 50% once Fuseideas took over as AOR, and sales increased by over 10% month over month.Brand RefreshLeads increased by 8% in an already soaring month and then continued to aggressively increase compared to the past two years bringing a large lead gen to traditionally low months.February and March saw an increase of almost 40% in Leads, which led to an increase of over 25% in overall sales resulting from the marketing efforts.