Bose Professional

Sound Too Good to Waste on Walls

  • Digital & Technology / Creative / Account Services
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The Challenge

Bose Professional, while backed by a well-known consumer electronics company, is still a relatively new player in the pro audio/engineered sound market. In December 2016, Bose Professional launched ShowMatch DeltaQ Array Loudspeakers, its latest offering. Bose Professional was providing amazing sound, and they needed a message that would resonate. We heard them loud and clear.

The Solution

“Sound Too Good to Waste on the Walls” hits on a common challenge engineers face, and immediately addresses their concerns about the most important thing they do: create an incredible experience. The campaign ran in industry print publications, digital banner ad display units with pre-roll video, and paid social. All campaign elements directed consumers to our dedicated landing page.

The Result

In less than a year since its launch, ShowMatch has built notable interest and recognition in the industry worldwide, including being chosen as “Best New Audio Product” by rAVe Media and receiving PSN Europe’s “Best in Show” award.